Presentation Station

                                                                                                       Video Marketing


It is no secret that marketing has been completely changed by the digital revolution, it is now possible for organisations to reach a global audience even with a relatively modest budget.

One of the most powerful advertising tools for businesses is content creation for platforms such as Youtube & Vimeo.

One of the most successful advertising campaigns of the past decade was from a little-known appliance company called Blendtec, who's 'Will It Blend' series of videos generated millions of views and made the household appliance company into a household name.

Despite the potential for growth, many organisations are still ignoring video as part of their marketing strategy. This stems from the myth that creating content is an expensive process, either due to the costs of hiring new staff or buying new equipment.

This course has been designed to teach beginners how to create professional looking videos with even the most basic equipment. The course is taught by Bauer Media's award-winning journalists, who know how to create eye-catching video content.

Learning Objectives

This course will cover the core skills that will get you started with using videos as part of your marketing strategy, including:

  • Visual storytelling
  • Interview techniques
  • Visual grammar - the right shots for the right story
  • Use of 'GVs' (general views), cutaways and establishing shots
  • Scripting
  • Voiceover techniques
  • Onscreen training
  • How to do a piece to camera (PTC)

Target Audience

This course would suit anyone who is involved in their company's marketing or communications strategy, including:

  • Marketing Professionals
  • PR Professionals
  • Managing Directors
  • Web Designers



09.30     Registration; teas and coffees

10.00     Course Introduction and Expectations

10.30     Storytelling with Pictures

              Story Arc

              Creating a Shot List

11.15     Break


11.30     Filming Interviews

12.15     Interview Techniques


12.45     Feedback and critique


13.00     Lunch


Session Two


14.00     Scriptwriting


              Script Construction
              Every Word Counts

              Mind Your Language!


14.45     On Screen


              Presentation Skills

              The Voice


15.00     Working Break


15.15     Action – Pulling It All Together

16.00     Critique and Summary